How We Select the Right Kids Videos for Jellies

We’re build­ing Jel­lies because we’re par­ents who are con­cerned about what our chil­dren watch as they grow up in the screen age. We under­stand the poten­tial for video con­tent to shape a child’s per­cep­tion of the world and change his or her behav­ior. We’ve even seen some of the impacts in our own fam­i­lies. Need­less to say we believe it’s immense­ly impor­tant to estab­lish a sol­id Jel­lies phi­los­o­phy and guid­ing prin­ci­ples around the qual­i­ty and types of con­tent we WANT our chil­dren to watch.

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Our Chief Jel­ly is a par­ent-to-par­ent and cares about the types of con­tent we want to avoid in Jel­lies. So far we’ve decid­ed to stay away from unbox­ing videos. This is because of con­cerns from the par­ent­ing com­mu­ni­ty about the mes­sage that such videos say about con­sumerism and mate­ri­al­ism, as well as the impact that these kids videos seem to have on child atti­tude and behavior. 

We’re also avoid­ing videos that show a lot of toy play or sit­u­a­tions where kids are inter­act­ing with each oth­er. We believe that chil­dren should be able to deter­mine on their own how they inter­act with the world around them. Instead of telling chil­dren how they should react or inter­act with toys and oth­ers, we want our video con­tent to engage imag­i­na­tion and cre­ativ­i­ty, as well as pro­vide the free­dom for chil­dren to behave nat­u­ral­ly, as themselves.

We’ve been gath­er­ing feed­back from a num­ber of fam­i­lies on what they pre­fer their chil­dren to watch. This infor­ma­tion is valu­able as it pro­vides per­spec­tives out­side of our own expe­ri­ences and helps us build the best expe­ri­ence. If you’d like to help, go to jel​liesapp​.com and enter your email to join the Jel­lies jour­ney. Be sure to con­nect with us on Twit­ter and Face­book too! Click here to down­load the Jel­lies app.