Child Safety Policy

1. How videos are reviewed

Every video passes three stages before a parent can see it.

Sourcing. We approach creators and studios directly, or accept submissions. We check who made the video, whether they hold the rights, and whether their wider catalogue is consistent with our standards. A creator with a pattern of borderline content is declined regardless of how good an individual video is.

Full-length human review. A reviewer watches the whole video, start to finish, with sound. Automated checks help us prioritise the queue, but nothing is approved on the strength of a machine classification alone. The reviewer records an age band, flags anything a parent might want to know about, and can reject at any point.

Second sign-off. A second reviewer confirms the age band on every video, and a senior editor signs off on anything involving mild peril, real-world danger, factual claims aimed at children, or animals in distress.

We re-review the catalogue on a rolling basis, and immediately when a creator’s circumstances change or we receive a report.

2. Content standards

We reject a video outright if it contains any of the following:

• Sexual content, nudity, or sexualised depiction of children in any form.
• Graphic violence, gore, cruelty to people or animals, or realistic weapon use presented approvingly.
• Frightening imagery, jump scares, or horror aesthetics aimed at young children.
• Self-harm, suicide, eating-disorder, or dangerous-challenge content, including anything imitable such as ingesting household products or climbing at height.
• Hate speech, slurs, harassment, or degrading treatment of any group.
• Alcohol, tobacco, vaping, drugs, or gambling presented as normal or aspirational.
• Advertising, product hauls, unboxings, affiliate links, sponsorship read-outs, or calls to buy anything.
• Requests for personal information, links out of the app, or invitations to follow a creator elsewhere.
• Misinformation on health, science, or safety presented as fact.
• Content designed to fatigue attention — bait loops, extreme repetition, distorted audio, or strobing that risks photosensitive seizures.

Mild peril, sadness, and conflict can appear where they are age-appropriate and resolved — a story where a character is lost and then found is not the same as a story built on fear.

3. Age bands

We use three bands, and we assign the higher one whenever a video sits between two.

Ages 2+. Slow pacing, simple narration, gentle audio, no peril, short running times.

Ages 4+. Simple stories and factual explainers, mild suspense that resolves, familiar settings, no frightening sound design.

Ages 6+. Longer documentaries and how-things-work content, real-world subjects such as predators or weather, mild peril handled factually.

Bands are editorial judgements about pacing, sound, and subject matter, not certifications, and they are not a substitute for what you know about your own child. You can approve or remove any individual video regardless of its band.

4. Safety by design

• No recommendation engine. Kid Mode shows only the shelves a parent approved, in a fixed order. Nothing new appears without a parent adding it.
• No autoplay into the unknown. When a video ends, playback stops on the shelf it came from.
• No exits. Kid Mode has no browser, no external links, no store, and no way to reach the parent area without the passcode.
• No dark patterns. No streaks, no countdowns to keep watching, no notifications aimed at children, and no infinite feed.
• Limits that hold. When the daily limit is reached, the session ends on the device rather than relying on the child to stop.
• Privacy by default. The strictest settings are on when an account is created; a parent has to loosen them deliberately.

5. No contact, no comments

Jellies has no social layer. There are no comments, no direct messages, no live streams, no profiles visible to other users, no uploads, and no way for a stranger to reach your child through the app. This removes the most common route by which children come to harm on video platforms, and it is a deliberate product constraint we do not intend to relax.

6. Parental controls

From the parent area you can approve or remove shelves and individual videos, set the age band per profile, set a daily limit and quiet hours, lock Kid Mode with a passcode, manage what is downloaded, review a weekly screen-time report, and delete a profile or the whole account. Changes apply across every device on the account, usually within seconds.

7. Reporting a concern

If something in Jellies worries you, report it from the video’s menu in the app or email hi@jelliesapp.com with the video title and what you saw. We aim to acknowledge every report within one working day. While a report is open the video is hidden from new approvals, and if we uphold it the video is removed from the catalogue and from downloads on the next sync. We tell the person who reported it what we decided.

8. Escalation and CSAM

We have zero tolerance for child sexual abuse material. Any suspected CSAM is preserved as evidence, removed from the service, and reported to the National Center for Missing & Exploited Children (NCMEC) and to the appropriate law-enforcement or hotline body in the relevant country, such as the Internet Watch Foundation in the UK. The submitting account or creator is terminated immediately and permanently. We cooperate fully with lawful requests from child-protection authorities.

If you believe a child is in immediate danger, contact your local emergency services first.

9. Staff and vetting

Reviewers are trained on our standards before they touch the queue, and re-trained when the standards change. They work to a written rubric with regular calibration sessions and spot audits of past decisions. Where the law allows, reviewers undergo background checks appropriate to work involving children’s media. We give reviewers wellbeing support and rotation away from difficult material, and we designate a named safeguarding lead who owns this policy.

10. Getting help

For advice on children and screens beyond Jellies, national organisations such as the NSPCC and Internet Matters in the UK, and Common Sense Media and the NCMEC CyberTipline in the United States, publish free guidance for parents. We are not affiliated with them.

Safety team: hi@jelliesapp.com. Safeguarding lead contact details are available on request.